Lyft Business Site Redesign
As one of the major players in the rideshare industry, Lyft knows how to move people. But the Lyft Business channel was out of alignment with the rest of the brand. We partnered with the Lyft Business team to help establish a clear journey for each of it’s personas while making the site up to date and on-brand. Our team defined a brand color scheme that would create a unique identity while still feeling “on brand”. The result was a clarified brand identity for Lyft Business and a more organized approach to showcase their unique products.