In part of our ongoing effort to reshow work from our archives, we're excited to share a website we created for one of our favorite shoe brands. It is always a pleasure when a brand with prestige and credibility like Clae approaches us.
Our first order of business was to magnify Clae's strengths with a refined brand methodology. By restructuring the site map to emphasize prestigious press approval and quality of materials, we were able to differentiate the two core strengths of this company, creating value by dramatically lowering the bounce rate and increasing the average visit duration. We also worked with Clae to create online marketing programs to increase online sales through marketing, SEO and SEM.