When three established factoring companies merged under new leadership it became apparent that these "old school” companies would need to change their positioning and technology platform if they were going to thrive. As the Fin-Tech boom was in full swing, eCapital approached metajive with the opportunity to help them evolve.
With a guiding mantra of empowering businesses to thrive, we worked with eCapital to identify the new brands strengths and unearthed new unique positioning advantages. As we defined the structure and functionality of the new site we strategically split the site into three main categories: Industry, Service and Education. With the opportunity to shine on transparency and a more informed audience, eCapitial took full advantage of a regimented outreach and was able to direct leads to specific pages of the site to inform them and dramatically increase year over year sales.