The story of Glassybaby started when owner Lee Rhodes saw people in need. During her own cancer journey Lee met fellow patients lacking the means for simple day-to-day costs such as groceries during chemotherapy. Shortly after, Glassybaby was born and Lee committed a 10% charitable donation from each sale. The success of the high quality glass candleholders hand-blown in Washington and California has led to over $3.5 million in donations to date.
How do you make a fully functional e-commerce site that is both easy to shop and conveys the important brand value to new customers? Our role was to create a whole website production that would balance commerce and brand in a symbiotic relationship.
With a product as beautifully simple and refined as the hand-blown glass holders, we knew the site called out for a clean and modern look. We also recognized the importance of the “One of a Kindness” tagline and Lee’s compelling story, so searched for ways to interweave the deep messaging without interrupting the seamless shopping experience. Rounding out with a strong community emphasis and social integration, the site needed to complete the cycle that Lee had set in motion.
Quite simply, “simple” was the goal of the design. With a product and brand that embodied a refined, consistent aesthetic and clear messaging, we wanted to make sure we were in line with brand rules and creating a true online visual representation of the product.
While the face of the site required a simple look and feel, the backend needed to be a warhorse. With a fully functional and customized Ecommerce system, it needed to be able to operate receiving and billing and special reports. We created a Content Management System and ensured that the site was also friendly across mobile platforms.
Glassybaby has taken giving back to a whole new level. From a garage start up to a philanthropic company with significant online presence and several brick and mortar stores, it has experienced huge year over year growth. We are proud to have played our part in the journey with the site leading to a 30% higher conversion rate and 939% growth in mobile sales.