Lorena Gaxiola is an established interior designer with offices in California and Australia and projects world-wide. When she decided to bring her experience into product design we were lucky enough to be a part of it. As Lorena was changing up her direction and focusing on designing a full line of tableware, bedding, and furniture, she needed a great e-commerce website to compliment her presence at high-end stores such as BergdorfGoodman.
We set out to design a user experience unlike other e-commerce sites, working towards defining a design language that would highlight the inspiration for her products. She wanted to be different because her products were different than everything else out there - bolder, more design focused, elegant yet edgy.