Divided in 4 sections the app educated users about the Cayman.
Real time driving experiments with a custom built physics engine.
Like Nike+ for your car, track your speed, G's and compete for global domination.
Who wouldn't want to watch Brian Austin Green take it to the asphalt on the big screen ?
A global leaderboard and award badges for driver.
Every drive got live stats and a global ranking.
Custom maps closed us to show drivers their "run" in the real world.
Made to fit perfectly on any device mobile or tablet.
Encouraging driver to get involved in the games.
Porsche drivers love to look at Porsche's.
Delivering the goods when showing the car in a action.
Welcome screen with video to get people excited.
Focusing on the mobile user we drove traffic to the app store.
In line with the brands tones we used bright highlights in a muted environment.
A system of custom badges rewarded drivers throughout their driving adventures.
With Porsche quality the re-touching of the catalog images lent credability to the quality of the cars.
To engage an edgier version of the Porsche audience, a patina brought the look home.