Outstanding Mobile Application

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2014 INTERNET ADVERTISING COMPETITION AWARD FOR OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

Agency: Cramer-Krasselt / MetajiveFor: Code of the CurveAward: Outstanding Mobile Application

As part of our campaign for the release of the new Porsche Cayman, we created the Cayman Code mobile app. Utilizing the gyroscope and GPS functions of the iPhone, Cayman Code lets drivers compete for leaderboard rankings in a variety of driving challenges, including a challenge to accumulate as much time as possible driving curves and corners - a thrilling pursuit the Cayman is notorious for among car enthusiasts. Scores are updated on the leaderboard in real time, with high scorers in every category earning badges and bragging rights.