Project Throwback: Virgin America
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Company

September 1, 2011

Metajive worked with Eleven Inc., Virgin America's Agency of Record, to help Virgin America launch a campaign encouraging Dallas to San Francisco travelers to cheat on their usual airline.  

We invited flyers to see how much better the flight experience is on Virgin America via comparison test videos (conducted by identical twins, of course), and the Approximator, which uses tongue n' cheek data points to calculate all the fun missed by flying a legacy airline.  After the flyer decides they've had enough, they can use the Dear John letter generator to create a break-up letter to their old airline.

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