Schoolof Rock Hubspot Integration

Image of headphones on a mobile device showing the SOR website

School of Rock is the largest music school in the world.

With over 450 franchises (and counting), they needed to create a single-source of truth for email automation while integrating data from the three main services that drive their operations (Yext, Pike 13, Zendesk and Emma). We partnered with this ever-evolving business to grow sales and nurture leads through one of the most complex HubSpot integrations ever.

Although School of Rock is a franchise business, it places a huge emphasis on consistent branding across its entire network. In order for them to scale any automation, it needed to reflect their authentic brand look, feel, and voice across all touchpoints. Also, the sheer size of the School of Rock ecosystem meant they had data points on 1.6 million+ contacts that needed to be organized.
iPad showing the SOR email
We started by building a middle layer data warehouse that syncs via custom API to HubSpot in order to control data inputs from all their franchise locations – We lovingly call this “bridge”. This allowed for the ultimate single source of truth within HubSpot with controlled data entry from all franchises. We then built custom-coded emails for seven critical revenue generating automated nurture and/or notification workflows. Through this effort 500+ franchise locations have consistent branding through their messaging as well as the ability to personalize messaging to potential customers at acquisition points (and existing customers on key upsell opportunities). To keep HubSpot data clean, accurate, and consistent, we designed several automated process workflows. Finally, we used a sales pipeline for organization and tracking within Hubspot to build reports on top-funnel effectiveness, revenue tracking, and growth across the entire organization.

The CRM backend that we built unifies all data from the 1,600,000+ students and parents in the School of Rock network. Bridge uses a series of APIs and is organized into a framework of contacts, deals, and events to be automatically synced bi-directionally with HubSpot in real time. In addition to Bridge, we also created all emails and email templates in HubSpot’s proprietary language, HUBL. Through a complex series of triggers and flow automations, we leveraged HubSpot’s decision architecture and multiple unreleased betas.

Our work with School of Rock has resulted in saving the customer time and money by reducing manual work, and keeping the marketing contacts to a minimum. Now, with the flows fully running, School of Rock is actively sharing campaigns, reaching hundreds of thousands of students and sending over a million emails each month.

Folded School of Rock shirt with a microphone beside it and an ipad showing the School of Rock email campaign
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