Let’s be real: printing used to be a pain. Extra costs. Hidden headaches. HP decided it was time to fix that—and they took the lead, reimagining printer ownership from the ground up. When they were ready to bring their all-inclusive All-In subscription to life, they tapped us to help make it real and get it out into the world.
Our design didn't just look better; it sent 2.5x the traffic straight into the buying flow, crushing the old proof of concept.
Our pages kept people clicking, scrolling, and interacting, outperforming the hp.com benchmark by a mile.
Our designs went head-to-head with the competition in three separate A/B tests—and came out on top every time.
Services
Strategy
Strategic Workshops + Alignment Sessions
Customer Experience (CX)
User Experience (UX)
Information Architecture & Wireframes
Website Design
Content Services
Digital Audits and Opportunity Analysis
UX Design Audits
User Testing & Validation
Branding & Visual ID
Design Systems & Scalable Components
Accessibility + Inclusive Design
Interface and Visual Design
Photography, Video + Motion Design
2D/3D Illustration + Animation
HP had a huge task: get people to stop buying printers the old-school way and start seeing printing as a simple monthly service. Our mission was to make that shift feel obvious. This wasn’t just a new plan; it needed to feel completely new, so we built the whole experience from the ground up.
We stripped out the noise, narrowed the choices, and made every step feel easy. HP’s new look got bold colors and big type, and we tested every element with real users to keep it intuitive (and honestly, just nice to look at). We also brought the pitch to life with rich 3D animations, showing off features and making the value pop. The result? People got it—fast. We even built a brand playbook so every HP partner could keep all the executions consistent.
On product pages, each printer came alive with engaging, rotating 3D animations, perfectly complementing concise summaries of its features.
On the PDPs, we spotlighted each printer’s key use case and unique advantages, making every choice instantly relevant.
All-In isn’t just another HP printer or a tweak on Instant Ink. We helped create a sub-brand that’s both unmistakably HP and a clear step up. We cut through the clutter with crystal-clear messaging that spoke directly to the pain points—cartridges, confusion, and wasted time. Every bit of copy was tested and reworked until it clicked.
Simplified printer comparison
We designed a clear, intuitive comparison tool directly on the plans page, allowing customers to effortlessly evaluate options side-by-side.
Highlighting HP's technical mastery
We prominently showcased HP's enduring status as the world’s most trusted printer brand by highlighting superior hardware and game-changing software features like effortless auto-reconnecting Wi-Fi and the HP Smart App.
The client wanted a dramatic, immersive content experience on both desktop and mobile. For mobile, we optimized by turning bespoke 3D storytelling into static images and pairing them with lightweight Lottie animations—delivering rich visuals without the heavy load of video.
We didn't stop at launch. We zeroed in on the elements that mattered most—A/B testing and refining key messages and interactions. The goal was to figure out what really worked, cut what didn't, and make it as easy as possible for people to jump into the subscription funnel.
We worked hand-in-hand with HP’s dev team, plugging right into their system and pushing it further. We blended frame-by-frame and Lottie for 3D visuals that were slick, fast, and scalable. Our work also gave HP reusable components and animation scripts, making their internal library stronger and more engaging.
We didn't stop at launch. We zeroed in on the elements that mattered most—A/B testing and refining key messages and interactions. The goal was to figure out what really worked, cut what didn't, and make it as easy as possible for people to jump into the subscription funnel.
When the folks in the cornet offices say something like this you know you’ve done something special. After a year, here’s what went down: the smoothest, sharpest user experience HP’s ever had. All-In became HP’s fastest-selling subscription, period.
Our design didn't just look better; it sent 2.5x the traffic straight into the buying flow, crushing the old proof of concept.
During lockdowns, AGR exploded—Nike Run Club gained a million new users in one month and total runs shot up 42%.
Our designs went head-to-head with the competition in three separate A/B tests—and came out on top every time.
Metrics reflect digital performance up to the beginning of checkout.
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