Securing HP Wolf Security’s Spot in a Competitive Industry
Ask any company with a hybrid work model about computer and data security, and you’ll likely get the same answer: it’s complex. HP Wolf Security exists to meet the increasingly sophisticated security threats out there, but the brand was lacking credibility in the space. They turned to us to help reshape their message and global website experience, allowing them to gain the reputation their powerful solutions deserve.
Our strategy, UX, and content teams went to work gaining a deep understanding of HP Wolf Security’s business, marketing, product strategies, and audiences. We then took a close look at the competition and perceived leaders in the space. Finally, we dove deep into the HP Wolf Security product to gain an understanding of how it solves its customers’ business problems. The outcome was a thorough digital and content strategy that guided us in shaping an experience that would build credibility and help drive conversion.
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