Pregnancy Tracking App
More informed mothers leads to healthier babies. Metajive partnered with Kaiser Permanente to create a digital ecosystem that assists mothers and expecting mothers from pre-conception through to their babies first birthday.
Services
Strategy
Customer and market research
Product & experience strategy
Strategic workshops + alignment sessions
User Experience (UX)
Information architecture & wireframes
User testing & validation
Rapid prototyping for real-world feedback
Website Design
Interface and visual design
Design systems & scalable components
Accessibility + inclusive design
Branding & visual ID
Responsive Web Development
Mobile App Development
API Development
Analytics & Personalization
In order to help mothers through this stressful time our goal was to keep the app as simple as possible while supplying all the information that would help them through this trying time.
We created a space that felt at home in a hospital without being clinical. By using cool colors, soft lines and minimal icons we did our best to keep users at ease.
From mobile to tablet, your experience is seamless and stunning. Our responsive design adapts to any screen, with tailored layouts, elegantly detailed checklists, and intuitive icons that simplify complex information. Powerful search features deliver clear, categorized results—making it easier than ever to find what you need, wherever you are.
Give users exactly what they need—no more, no less. With beautiful, purpose-driven newsletters, subtle reminders, and an int,uitive modular design, it's easy to inform, guide, and convert. Drag, drop, and deliver meaningful experiences that keep users on track.
From mobile to desktop, we guide users every step of the way. With tailored onboarding experiences for iOS and web, users quickly learn how to make the most of the platform—no confusion, just immediate value.
This project took advantage of our abilities in native iOS development, fast performing server setups, custom API creation, high level responsive design patterns and security settings. By creating a user centered API we were able to create a seamless integration between the app and web experience for all users to enable data to continuously sync to the server in real time. Additionally, to promote the success of the project and healthy babies, we created user centered emails to keep users engaged and on track with their pregnancy.
A site that adapts to look great on every screen.
HIPAA compliance is a government standard to ensure patient medical record privacy is maintained.
Designed to help users with disabilities within the standards outlined by the Americans with Disabilities Act (ADA).
Built for the highest performance on Apple devices.
Our content management platform is customized for each project.
Ability to effectively share on social media networks with optimized tags, text and images.
We segment user's data to allow customized experiences and security around individual data.
Adjusting content based on user-specific data.
Customization of user experience based on their physical location.
Each user is promoted specific events, classes and appointments based on their associated hospital.
Each user gets customized emails based on their pregnancy stage, tasks completed and relevant articles.
Delivering files at ultra-high transfer speeds to increase site loading time and decrease server load.
Our content management system creates multiple sizes of each image to optimize user experience and create faster-loading sites.
Detailed reporting based on client-specified metrics delivered ad hoc or at pre-determined intervals.
We spent 18 months creating 240 Wireframes, 6 prototypes and spending countless hours on iterations in an effort to help mothers make better decisions. We couldn't be more proud of our collaboration with Kaiser Permanente.
