Weta Workshop

Project

Weta Workshop

http://wetanz.com

Services

Weta is the high end movie production company responsible for hits from Lord of the Rings to King Kong and Tin-Tin. Weta also produces high end collectables for fans around the world. These collectables are made by the same artisans that make movie props.

Challenge

We partnered with Weta to create an e-commerce website that would service fans around the world with four warehouses and five currencies. Our role was to create a whole website production that would balance commerce and brand in a symbiotic relationship with the movies Weta is known for making.

Strategy

By connecting fans with storytelling we created opportunities to show the full value of each product. We searched for ways to interweave the story of the painstaking production quality and the essence of each unique brand weta produces products for. With moments of surprise and delight embedded throughout the site the connection between storytelling and product is not lost.

Design

At it's forefront, Weta is a movie production company so we wanted to keep the site feeling cinematic with deep palette to bring the products to the forefront. With more visually engaging assets than most brands we kept the site structure simple with a clear hierarchy, bold type, custom icons and prominent call to actions to increase conversion letting high quality products shine. while feeling at home with their brand elements.

HOMEPAGE
A cinematic space to highlight the latest films and products.

HOMEPAGE
Highlighting the latest product.

HOMEPAGE
Reinforcing the connection between the movie and product creation.

HOMEPAGE
Navigate to brands quickly.

PRODUCTS
A clear focus to highlight the detail of every product.

PRODUCT PAGE
Typography creates drama with variation in sizes.

RELATED PRODUCTS
Interesting crops creates interest in every project.

FEATURED PRODUCTS
Bringing in movie assets allowed us to relate the product to the films fans love.

THUMBNAILS
Overlap with typography informs the user while keeping the product in focus.

Search
Real time search results deliver users to products more efficiently.

CHECKOUT
Custom pull-out checkout process engages users where they are on the site.

CHECKOUT - DETAIL
Email registration allows us to identify users for faster checkout

CHECKOUT
Order splitting allows us to ship users products from different continents.

CHECKOUT
Custom rewards system gives back to repeat customers.

PROMOTIONS
Multiple promotion space options allow Weta to highlight new product.

PROMOTIONS
For big announcements we were able to take the homepage over.

PROMOTIONS
Each product has an area to encourage the upsell.

BRANDS
Highlighting each property with details fans adore.

BRANDS - WHAT WETA CREATED
Creating the link from behind the scenes imagery to each production order to establish credibility.

BRANDS - FEATURED PRODUCT
Creating a connection between a character and their product.

BRANDS - CATEGORY PAGE
Continuing to tell the story well below the fold.

BRANDS - BRAND PAGE
Ensuring the reveal connects users to the movies they love.

BRANDS - RELATED PRODUCTS
Subtle branding keeps the products harmonious.

Details We Love

Headers

Color

Texture

Photography

Iconography

Grid

Technology

While simplicity on the front end of the site was a goal this robust system has a super charger packed under the hood. Beyond connecting multiple warehouses and payment systems in real time this system also created a better consumer experience with customized order routing and shipping offers for the consumer based on their location. The ability to drive sales is controlled through a complex discount module as well as a special reward system “weta dollars” for every product purchased with a special set of rules, rewards, expectations and bonuses.

01Multi Currency & Inventory Tracking
Accepting payment in local currency to increase conversion rate with real time inventory and shipping from multiple warehouses.
02B2B Ordering System
A full retailer based e-commerce experience with individual terms, shipping and discounts.
03Payment Plan Integration System
Allowing users to pay for large items over a fixed period of time.
04Multi-Filter Customer Search
Ability for users to search by brand, product category, and many more variables.
05Responsive Website
A site that adapts to look great on every screen.
06Smart Content Management System
Our content management platform customized for each project.
07Multi Warehouse Distribution Integration
Optimizing worldwide distribution through real-time shipping and inventory.
08Smart User Location Based Order Picking
Streamlining the user checkout experience with reduced shipping costs based on user location.
09Customer Loyalty System
A multi-tiered reward system that gives customers a percent of their purchase as credit for future purchases.
10Pre-Order Capabilities
Navigating the complex world of pre-order products with legal clarity, inventory management and extended credit card terms.
11PCI Compliant Card Storage
Securely saving user Credit Cards for future purchases.
12Intuitive Loading
Ajax loading with bandwidth detection.
13Cloudfront CDN Integration
Automatically migrating site content to Amazon's worldwide cloud distribution.
14Sales Funnel Tracking
Custom integration with Google Analytics sales tracking for testing and optimization.
15Automated Sales Reporting
Automatic creation of custom reports for various roles in the organizations.
16SEO Optimization
Helping increase visibility of products for search results.
17Custom Product Review System
Allowing customers to rate and review products while incentivizing them to share the result on social media.
18Customer Account Management System
Infrastructure to manage customers, orders, accounts and credits.
19Multi Filter Search
Ability for users to search by brand, product category, and many more variables.
20Real Time Search Results
Automated search completion and product preview in real time based on search queries.
21Social Integration Optimized
Ability to effectively share on social media networks with optimized tags, text and images.
22Retargeting Integration
Increasing conversion rates by serving targeted ads and bringing users back to the site.
23Real Time shipping integration
Get information in real time on shipping for e-commerce sites.

Conclusion

In our ongoing relationship with Weta we continue to support them in their ongoing sales effort. We are excited to see the improvement this site has on sale over time and embrace a philosophy of constant improvement through refinement of goals.

One more thing.

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