Each season the look modified color scheme.
Keeping minimal aesthetic with strong assets.
Highlighting each product with focus on connected lifestyle images.
Moving to more detail focused photography to and a brighter color for the season.
Matching each element to the theme we introduce users to each element.
We created the app icon and all store element each season to promote the app in the iTunes and Google Play App Store.
To support the successful campaign we created instore digital installations for key Nike stores around the world.
A crisp color pallet to compliment the dramatic photography.
A bright palette to match the season.
Keeping space aligned and copy easy to read.
Striking contract and sharp focus creates interest in our subjects.