Nike Audio Guided Runs

Project

https://www.nike.com/au/running/guided-runs/get-started

Services

We partnered with the Nike Running team to help promote their Audio Guided Runs, and help share the joy of running with runners at all levels.

Challenge

Nike is committed to increasing the number of runners in the sport, and help promote the benefits of running to all athletes. In order to help people have better runs, Nike developed their Audio Guided Runs, to help bring direct coaching to all runners. We worked with Nike to help promote their new feature across their global websites.

Strategy

With an increased presence on social media to help promote Audio Guided Runs, they needed a hub they could send users to. We created a series of pages that highlighted, categorized, and conveyed the value of Nike's Audio Guided Runs.

Design

By utilizing the Nike.com global design language and assets from the app, we created a system that made it easy for users to find runs that best suit their abilities and goals.

We utilized grids and carousels to categorize different types of content for users in an easily digestible way and highlight Nike's impressive photography.

The use of cover art helped optimize the organization of runs in a cohesive way so runners of all abilities can benefit - from the beginner just grabbing their shoes, to the veteran marathoner.