Project Raygun
Project Raygun is a boutique collectibles brand that celebrates pop culture of past and present while showcasing the artists that bring them to life.
Challenge
We partnered with Project Raygun to create an E-Commerce site that would highlight unique segments of pop culture and empower their artisan craftsmen community. Our role was ground-up, from helping to name and brand the company to developing a robust online storefront.
Strategy
By connecting fans with the creators, we created opportunities to tell the stories behind each collectible. Within product pages, we highlight who made each piece as well as provided space for the artist to explain the process behind their vision. Since Project Raygun collectibles can be found offline as well, we developed a CMS driven retail locator that can be updated at any time.
Design
It was important to us to have the Project Raygun site feel as cool as the products they have on the shelves. We created a nostalgic 80's video-game like universe for the site to deliver and showcase a seamless E-Commerce experience.
Details We Love
Headers
Colors
Technologies
The tech underlying Project Raygun is as slick as the products they have on offer. A robust search allows for filtering by artist, category, and company and responsive templates ensure that the Project Raygun experience is smooth across all devices.
Conclusion
Project Raygun is an impressive niche brand of collectibles and we are proud to have created a platform to help them thrive. We look forward to seeing Project Raygun capitalize on their segment with the powerful E-Commerce tools that they have at their disposal.
One more thing.
Related Projects
iOS App
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