After launching a standout website for School of Rock—the world’s biggest music school with 200+ locations—we set our sights on the next challenge: building a CRM backbone to match their global scale and bold ambition.
Services
Customer Experience (CX)
User Experience (UX)
Website Design
Design Systems
Responsive Web Development
E-commerce Development
School of Rock wanted to connect the dots—automating emails and bringing together data from their three core services. We teamed up to build unified reporting and made sure their bold brand voice came through loud and clear in every message.
Backed by years of partnership, we know the School of Rock student journey inside and out. Our experience and insight powered a strategy built on 22 custom flows and 50+ emails—all crafted to nurture leads, drive engagement, and make every step of the experience count for students, new and returning.
Three years after launching School of Rock’s award-winning design, it’s still going strong. We pushed the brand even further, building a robust email design system packed with components—so every message stays fresh, on-brand, and vibrant in every inbox, whether it’s Light or Dark Mode.
Design system
Our flexible email design system for School of Rock’s CRM—built with 20+ localized modules for dynamic, personalized content. From testimonials and videos to school snapshots and program reminders, every email lands fresh, relevant, and boldly on-brand for millions of future rockstars worldwide.
We built Bridge—a custom CRM backbone that brings together data for 1.3 million+ students and parents across the School of Rock network. Bridge runs on secure, private Amazon cloud, syncing contacts, deals, and events with HubSpot in real time through smart APIs. On top of that, we crafted every email and template in HubSpot’s own language (HUBL), tapping into advanced triggers, automations, and even unreleased betas to keep everything running in perfect harmony.
We tapped HubL to deliver dynamic, personalized landing pages and emails—so every message feels custom to each student’s journey, driving real engagement.
With Redis Memory Management, server responses for enrollment, scheduling, and data lookups are instant. That means a fast, smooth experience for staff and parents every time.
Built on Amazon Cloud, our platform is rock-solid—secure, reliable, and ready to scale worldwide as School of Rock grows.
Self-scaling servers handle traffic spikes automatically during peak times, keeping performance strong and uptime constant—while optimizing costs.
With automated backups running in real time, every student record, lesson, and transaction stays safe and recoverable—no worries, no lost data.
HubSpot Custom Reporting unlocks actionable insights—think lead-to-enrollment ratios and deals by studio—so managers make smarter, data-driven moves.
Personalized engagement at scale. HubSpot Marketing Automation nurtures leads and sends tailored class recommendations automatically, driving up enrollment.
Every website inquiry or sign-up goes straight into the CRM, creating accurate, up-to-date student profiles—no manual entry, no missed details.
Automated lists in HubSpot keep contacts segmented by status, like "current students" or "trial completed," so every campaign hits the right audience effortlessly.
registrations and account management quick and reliable for everyone.
Custom reporting delivers on-demand analytics for key metrics like lesson retention, empowering studios to track success and adjust strategy fast.
Advanced security compliance keeps every student and financial record locked down, ensuring data protection and global trust.
Personalized updates—like recital dates or practice tips—go out to every parent and student, boosting engagement and retention where it counts.
Website and email content shift automatically based on a lead’s enrollment stage, guiding them smoothly from prospect to trial to student.
Data stays in sync across every system—from the mobile app to the CRM—so staff always have a single, up-to-date source of truth.
Retargeting integration brings back prospects with highly targeted ads, boosting conversion rates and closing the loop on missed sign-ups.
A reliable account management system makes it easy to handle student accounts, billing, and credits, streamlining operations and keeping parents happy.
Google Analytics powers sales funnel tracking, measuring every step from interest to enrollment and providing the data needed to keep optimizing for more conversions
School of Rock sweats every detail and isn’t afraid to push boundaries. In this collaboration with their team and HubSpot, we built something truly next-level. With all flows live, they’re now sending over a million emails a month—reaching hundreds of thousands of students worldwide. Every campaign runs seamlessly, landing more leads and driving higher conversions. But the real win? Inspiring millions of young people to chase their dreams and grow their talent with School of Rock.
Bridge is a custom CRM backbone built by Metajive that consolidates data for over 1.3 million students and parents across the School of Rock network, syncing contacts, deals, and events with HubSpot in real time through secure APIs hosted on Amazon Cloud.
The CRM integrates HubSpot with Zendesk, Pike13, and Emma, bringing together data from School of Rock's three core service platforms into a unified system. The HubSpot integration serves as the central hub for all marketing automation and student lifecycle management.
Metajive built 22 custom HubSpot flows and 50+ emails designed to nurture leads, drive engagement, and support both new and returning students throughout their journey — from initial inquiry through enrollment and ongoing retention.
Metajive built a flexible email design system with 20+ localized modules that supports dynamic, personalized content while keeping every message on-brand and optimized for both Light and Dark Mode inboxes. The system lets School of Rock's global teams send locally relevant emails without compromising brand standards.
HubSpot marketing automation nurtures leads and sends tailored class recommendations automatically, helping drive higher enrollment rates across School of Rock's 200+ locations worldwide. The digital marketing automation replaces what would otherwise require local staff at each franchise to manage manually.
With all flows live, School of Rock now sends over one million emails per month, reaching hundreds of thousands of students worldwide and driving higher lead conversions across their global franchise network. The HubSpot implementation transformed a fragmented communication approach into a unified digital marketing engine.
Every website inquiry or sign-up flows directly into the CRM through HubSpot form integration, creating accurate, up-to-date student profiles without any manual data entry. This eliminates the data gaps and duplication that plague franchise operations.
The platform runs on Amazon Cloud with self-scaling servers, automated real-time data backups, and advanced security compliance to protect every student and financial record across the global network.
