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School of Rock CRM

School of Rock CRM

Project

School of Rock CRM

Services

We helped our longtime partner School of Rock, the largest school in the world grow sales and nurture leads through one of the most complex HubSpot integrations ever.

Challenge

School of Rock needed help to create email automation and integration of data from the three main services that drive SOR operations. We collaborated to create holistic reporting on all data while maintaining their authentic brand voice at every touchpoint. 

Strategy

With our longtime partnership as a foundation, we entered this project with a strong understanding of the School of Rock student life cycle and key touchpoints, so we could help them get the most out of their experience. We created 22 flows and over 50 emails as part of a strategy to help nurture leads and drive engagement to every current and potential student.

Design

As it had been 3 years since we created School of Rock's award winning design, we think it stands the test of time quite nicely.  We expanded School of Rock's brand language by creating a series of 22 modules to make sure every email brought the brand to life (even in Dark Mode).

Module System
We created over 20 modules to give the flexibility to design custom emails for every flow and student while still feeling cohesive with each other, and the rest of the brand. 
Module System
We included localization modules to make it easy to find the closest school.
Module System
Incorporating quotes from previous and current students and parents who want to share their School of Rock experience for future students. 
Module System
Incorporating videos is a fun way to keep emails fun and exciting, while providing information for the user. 
Module System
Quick and easy way to provide information on schools in a snapshot. 
Module System 
Modules set to remind students and parents about upcoming camps or classes. 
Module System
Extra resources for articles and other information for students and parents. 
Module System 
Related program module to help offer additional programs to students and parents they may not know about yet. 

Technology

We built a CRM backend, lovingly referred to as "Bridge" that unifies all data from the 1,300,000+ students and parents in the School of Rock network. Bridge uses a series of APIs and is organized into a framework of contacts, deals, and events to be automatically synced bidirectionally with HubSpot in realtime. Our system is built in a private Amazon cloud environment, not accessible from the internet for maximum security. In addition to Bridge, we also created all emails and email templates in HubSpots proprietary language, HUBL. Through a complex series of triggers and flow automations we leveraged HubSpot’s decision architecture and multiple unreleased betas.
  1. 01HubL

    HubL is HubSpot's proprietary HTML markup language.

  2. 02Redis Memory Management

    Memory and database cache optimization for instant server replies.

  3. 03Amazon Cloud Infrastructure

    Optimized cloud base computing on one of the most secure, extensive, and reliable cloud platforms.

  4. 04Self-Scaling Servers

    Servers that adjust automatically based on traffic and server load to manage costs and guarantee uptime and performance.

  5. 05Automated Data Backup

    Real time backup of data as contacts, deals and events are added, grow, and evolve.

  6. 06HubSpot Custom Reporting

    Custom reports for lead overviews, deals by deal stage, more final reports and more - all specific to the needs of the client.

  7. 07HubSpot Marketing Automation

    HubSpot's marketing automation allows our partners to automate various tasks, from setting up simple email workflows to building a complex network of rules to target users with tailored emails and more.

  8. 08HubSpot Form Integration

    Website integrating automatically with HubSpot so all form data automatically updates in HubSpot

  9. 09HubSpot Automated Lists

    Created custom lists for different customer segments - set rules and it automatically keeps lists updated as data increases.

  10. 10Server Set Up

    Establish a web server to quickly serve web pages to users.

  11. 11Custom Reporting

    Detailed reporting based on client specified metrics delivered ad hoc or at pre-determined intervals.

  12. 12Advanced Security Compliance

    Establishing security procedures in compliance with vulnerability reports to ensure maximum security worldwide.

  13. 13Custom User Based Email Communication

    Each user gets customized emails based on their pregnancy stage, tasks completed and relevant articles.

  14. 14Stage Based Content Customizations

    Adjusting content based on user specific data.

  15. 15Multidirectional Real Time Data Syncing

    Data flows seamlessly between the app and the server in real time.

  16. 16Retargeting Integration

    Increasing conversion rates by serving targeted ads and bringing users back to the site.

  17. 17Customer Account Management System

    Infrastructure to manage customers, orders, accounts and credits.

  18. 18Sales Funnel Tracking

    Custom integration with Google Analytics sales tracking for testing and optimization.

Project Results

School of Rock is an organization that cares about every detail and is not afraid to push the envelope. In this special collaboration with the School of Rock and HubSpot teams, we created something extraordinary. Now with the flows fully running, School of Rock is actively sharing campaigns, reaching hundreds of thousands of students and sending over a million emails each month.
One more thing.

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