We were asked to reinvent the website of the agency that asks "what if advertising was invented today". We helped Pereira O'Dell create their own agency site to showcase their work and elevate their brand with the same standards they hold their clients to.

Challenge

We have to admit it's a bit intimidating working for one of the world's most recognized creative directors. We needed to come up with a framework that put the focus on their work while still having it feel uniquely like Pereira O'Dell (POD).

Strategy

Metajive worked closely with team members from all disciplines at POD. We worked with them to identify short term business needs as well as long term business goals in order to develop a plan and shape our information architecture. Together we outlined a framework they could continue to create in through their custom content management system.

Design

As POD was in the process of reinventing their brand, we worked with them to solidify the system and build upon the character that made them unique. In an industry where everyone is afraid to take a stand, we worked closely with their design team to create a site that felt like only them. We were excited to build a framework where the site feels like POD but that lets their work take the lead.

Details We Love

Header

Colors

Grid

Technology

We created a cutting edge website that helped them optimize page load time while having a buttery smooth interface. Using the latest technologies for image loading, responsive front end techniques and a CMS that allows them to create real personalization when they talk about their clients.


Conclusion

Creating a site working with true partners was an absolute pleasure. We were able to not only create work we can be proud of - but also that continues to provide focus onto the most relevant work in the advertising industry today.

Working with Metajive was effortless. They helped us find a great expression of who we are and what we needed, all while making the effort to stay updated way less complicated too. 
PJ Pereira Creative Chairman, Pereira O'DellPJ Pereira
One more thing.

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